With a passion born from a family of dressmakers, Natalie Dabscheck, Creative Director of the Australian fashion label Grace & Hart shares her brand story, inspirations and reasons for the business’ longevity!

Grace and Hart is one of our best performing brands, and has become a leader in the Australian market for evening wear. Can you tell us a bit about how Dolly Dolly Creations became a business and not just an idea?

Dolly Dolly Creations was created over 40 years ago. My mother was a designer and created her own brand Dolly Dolly and eventually opened 30 retail stores back in the 80s. Pretty much I followed my mother’s footsteps.

Grace and Hart has been a thriving business for 20 years now. What do you think has been the most important factor in the business’s longevity?

I think our longevity is due to listening to our girl in what she’s wanting to wear to all those fabulous events that are on. We design for the girl with fire in her soul and grace in her heart, and this is where we came up with the brand name Grace & Hart.

Grace and Hart is known for its feminine but bold designs. What is your design ethos and from where do you draw inspiration?

There are so many inspirations around. I love seeing who’s wearing what on the red carpet, however the biggest inspiration for us these days is social media. I’m constantly going through my social feed saving my faves and using them for my next collection.

What is your favourite thing about being a designer? Is there any advice that you can offer someone who is starting out in the fashion industry?

You definitely need that passion for fashion. Work hard because it isn’t as glamorous as people perceive, learn from everyone around you and most importantly enjoy it.

Image source L-R: stylebistro.com; pinterest.com; dailymail.uk; pinterest.com; instyle.com

If you could dress any celebrity for the red carpet, who would it be and why?

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I hate to admit it but I love the Kardashians. I would dress any one of them, they are so fabulous and their lifestyle just blows me away. They are so perfect, but also so unrealistic and that’s why they are so much fun to watch. I think they are gorgeous and it would be my dream to be able to dress any one of them.

Why have you decided to work with GlamCorner?

Our girl goes to a lot of events and she’s now able to access all our fabulous Grace & Hart dresses through GlamCorner for all these events. We are sitting amongst all these amazing brands, they are great company to work with.

Watch the full interview video now at https://youtu.be/t8mwWzaHLH4

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