Meet Aussie fashion designer Elle Zeitoune. Launching her namesake label in 2010, her dresses are frequently featured on red carpets in Australia and overseas and have quickly become a must-have in the GC wardrobe. Here Elle shares her inspirational story with us and her thoughts on current trends:
Tell us about what inspired you to found your own fashion label back in 2010? Is this something you always aspired to do?
During my early years I used to design dresses, paint and draw all the time. I moved onto becoming a visual arts teacher but believed my destiny was to work in fashion. For me, designing and creating is my creative outlet.
Where do you look to for inspiration for your creations each season?
Anything can be a source of inspiration: a country I have visited, a movie I have watched, even nature. But Imagination is most important to be able to create.
Putting seasonal trends aside, is there a particular theme that you always want the Elle Zeitoune label to reflect?
There must always be an element of ultra-feminine, sophisticated and classic fitted silhouettes with a modern edge. The Elle Zeitoune label reflects elegance and beauty.
We’re seeing a lot of lace and dark navy, maroon and white styles trending. What are your thoughts on this?
Lace is a timeless trend. Intricate, detailed and soft lace brings the femininity out of a woman. I’ve always been a huge fan of navy and maroon, these are sophisticated colours that won’t date.
What do you think have been the most impactful ways that technology has changed how fashion is consumed in Australia and abroad?
I think social media plays a huge role in the fashion world now. Often women feel inspired and motivated by the fabulous lives of the fashion insiders we follow on Instagram and Facebook.
Thanks for the style chat Elle – you’re such an inspiration to so many up-and-coming Australian fashion designers and lovers of home-grown Aussie fashion. Your unique style and dedication to creating timeless and elegant pieces is just one of the reasons why we (and our customers) love you so much! We can’t wait to see what’s next for the Elle Zeitoune label – watch this space! 🙂 xx