Melbourne is the fashion capital of Australia, and alongside the Spring Racing Carnival, Melbourne Fashion Week is a highlight of the fashion year. For 2019, Melbourne Fashion week is showcasing the best of Australian Fashion from over 300 designers, across 150+ events on 16 different runways.
This year’s event, which runs from August 28th through to September 5th, focuses heavily on sustainability. It’s Australia’s first certified carbon neutral fashion event, with emissions being offset against activities such as a reforestation project in New South Wales. The Melbourne Town Hall will be run on 100% renewable energy and will enforce a no-plastic-straw policy. The Melbourne Fashion Week goodie bags, which are also carbon-neutral, will be made from an innovative limestone and resin compound, which is recycled from construction waste.
There are plenty of opportunities for you to get involved in the sustainability aspect of this year’s fashion extravaganza. Throughout the week, shows, talks and workshops will highlight artists, designers and practices that embrace sustainable principles, and there will be events where you can swap clothes or learn how to upcycle your favourite pieces.
Where is all the fashion action?
Melbourne Town Hall is the hub of this year’s Melbourne Fashion Week. As well as hosting eight runway shows, the town hall is the venue for the Forecourt, a bustling area full of hospitality and activation spaces. There, you can enjoy pre-show refreshments at the Forecourt bar, music from some of Melbourne’s top DJ’s and Melbourne Fashion Week’s marketplace pop-up while you wait for your show to begin.
A spectacular addition to Melbourne Fashion Week, the Highrise runway is located on the 85th floor of the Eureka Tower. Three sold-out shows will feature a combination of beloved and emerging designers, with a show dedicated to the best in menswear.
Poolside and Street Runways
Taking advantage of Melbourne’s array of quirky locations, the poolside and street runways combine spaces and looks to create unique shows. The historic Melbourne City Baths hosts athleisure designers, while the Chinatown runways showcase a range of Asian designers. Caledonian lane transforms into a runway to showcase new season looks from Emporium Melbourne’s retailers, and iconic Seafarers Bridge is the location to see Melbourne’s diverse and emerging designers.
This year, seven different pop-up runways will celebrate everything from gender-neutral clothing and ready-to-wear styles through to menswear and high-end retail. Venues include Southbank Promenade and Melbourne Airport, and include on-the-move shows that rove through popular Melbourne locations like Collins Street.
Be inspired and challenged by this year’s fashion week displays. Fashion capsules showcase different themes and fashion elements in installations throughout the city, and exhibitions range from contemporary photography to an art installation of mirrors designed to provoke discussions about identity. There’s even a cufflink display.
Talks and Workshops
Learn how to upcycle your old pieces, work with feathers, revive an old hat, or the art of 3D draping in a series of workshops held throughout the week. Or participate in any one of more than a dozen fashion discussions that cover topics as diverse as military uniforms, social media, sustainable clothing and Japanese design.
From launch parties to shopping events, book signings, high teas and clothes swaps, Melbourne Fashion Week has an event to excite every fashion lover.
- Vogue American Express Fashion’s Night Out is a 12-hour shopping festival spanning more than 400 retailers, including special offers and activations.
- Get inspired for Spring Carnival racing at the Collins Place Fashion Soiree, which features a high tea held in the beautiful Sofi’s Sofitel lounge.
- Revel in the stunning array of vintage clothing, craft and jewellery available from 20 bespoke stalls at String Bean Alley in Queen Victoria Market.
- Buy, sell and swap pre-loved clothing at the Mod Markit – Thrift Edition. Located at Queen Victoria Market, this event features over 50 thrift stalls, workshops, food and live entertainment.
GlamCorner – Sustainable Fashion Partner
At GlamCorner, we are proud to be a sustainable fashion partner of Melbourne Fashion Week 2019. Sustainability is at the heart of everything we do. We seek to source ethical clothing and work with suppliers who are committed to moving forward on their sustainability journey from basic to leadership practices. We’re walking the talk with our B Corp certification, which means that we meet the highest verified standards of social and environmental performance, transparency, and accountability.
By making designer clothing more accessible to the everyday consumer, we’re helping to minimise the consumption of “fast fashion” and reduce the enormous waste that occurs in the fashion industry from discarded clothing. It’s estimated that six tonnes of clothing and textiles go to landfill in Australia every 10 minutes. We want to revolutionise the way fashion is consumed by providing a smarter and more sustainable alternative that is better for our community and our environment.
Recently, GlamCorner was the first sustainable partner of the Mercedes Benz Fashion Week in Sydney, and last year we partnered with the Australian Red Cross to promote the recycling of pre-loved clothing, the reduction of fashion waste and to showcase the benefits of circular fashion. We offered customers a convenient channel to donate and recycle pre-loved clothing and give them a new lease of life via GlamCorner’s nationwide return-delivery network.
As a Melbourne Fashion Week 2019 sustainable partner, GlamCorner will have a wardrobe located in the Melbourne Town Hall where you’ll be able to view some of our pieces and take advantage of exclusive GlamCorner Premium offers. You’ll also be able to hear co-founder Dean Jones speak on the panel for ‘Business Opportunities In Sustainable Fashion’ on September 4th.
Discover Melbourne Fashion Week
If you’re looking forward to experiencing everything that Melbourne Fashion Week has to offer, and learning more about sustainability in the fashion industry, you can view the full list of events on the official Melbourne Fashion Week website. We can’t wait to meet you at the Melbourne Town Hall!