The term ‘Instagramming’ has evolved over the last couple of years and gone on to become ‘the norm’ when it comes to fashion advertisement. Long gone are the days when one would turn to the glossy pages of their favourite magazine for that satisfyingly indulgent monthly fashion purge. Nowadays the value of ‘scroll space’ has become a rather vast competitive hunting ground for many multidisciplinary businesses across the world. A world where gaining enough social following to generate revenue has become the main game!
Image source: stylenooperdan.com
While it may be easy enough to set up an Instagram account, post a few product pics and spouse a few sale banners to get the business running and off the ground, the key part and perhaps the trickiest to nail can actually be capturing the relevant exposure. This of course is where the social Influencer comes into play, a real power play when it comes to online business. It’s no secret that the right influencer can take your average side business and catapult it into a sky rocketed venture.
The world of the social media realm can only be described as a bursting-at-the-seams bubble of inspirational imagery. It gives the consumer full control with an up and close personal behind the scenes look into the dreaming life of an influencer. For instance, the words of a fashion blog can bounce off the screen to become a virtual reality seamlessly transporting the consumer into a dreamland of fashion ecstasy. This potentially would be of major interest to an upcoming fashion brand showcasing at MBFWA, as they understand the importance of being seen by the right people and effectively promoted on the right social channels.
So in the spirit of Fashion Week and all things #trending we take a look at 9 of the hottest Australian Influencers you should be following this MBFWA19.
When it comes to influencers, Australian fashion blogger Nadia Bartel (Chronicles of Nadia) is a household name. With an impressive 400k Followers on Instagram she is associated with all things street style chic. A major player in the Australian fashion market, Nadia is also the co-owner of e-store The Con-nection which is targeted at the ‘style savvy, time-poor women’ with a focus on key wardrobe staples that can be used all year round. Inspired by her style? Why not try a fabulous faux fur coat this fashion week!
Montana Cox is an Australian fashion model best known as the winner of ANTM cycle 7. Since then Montana has thrived and flourished to become a successful international model. Montana has shot editorials for Vogue, Marie Claire and Harper’s BAZAAR as well as walking fashion runways around the world. Her 93.5k Followers on Instagram make her a solid contender for iconic fashion Influencers to watch during this Mercedes Benz Fashion Week Australia. We love her laid back effortless feminine style. Feel fierce like Montana in a tailored trench coat at an upcoming fashion event.
Most of you will remember Anna Heinrich as the girl who stole Tim Robards heart on the very first season of The Bachelor Australia. Since then Anna has managed to gain strong social media momentum, just ask her 350k Followers on Instagram. Anna’s flawless style is pivotal to her social success as she manages to nail her look each and every time. Whether she is paying homage to her lawyer roots in a cute tailor-fit pantsuit or slaying the fashion scene in a form-fitted dress, Anna’s style always hits the mark. One to definitely watch this Mercedes Benz Fashion Week Australia.
Ksenija Lukich is a Serbian-Australian model turned E-News Australia television presenter. As a host Lukich is mostly involved in fashion related programs where she has a core focus on forecasting current fashion and beauty trends. This makes her the perfect candidate to follow this Fashion Week as she has the know-it-all on what’s hot and what’s trending. She has a solid 54.6k Followers on Instagram making her one of Australia’s most likable fashion ‘IT girls’. Ksenija has become a red carpet staple as the face of E! Australia. Her charming wit and infectious smile never fail to light up the room.
Sara Crampton also known as Harper & Harley across social channels is an influential Australian style blogger. Her main aesthetic boasts a ‘less is more’ approach concerning fashion, beauty and lifestyle. She is known for her signature timeless minimalist style. Most of her 563k Followers on Instagram would identify with her as the ‘poster girl of elevated minimalism’ (harperandharley.com). With more than 10 years’ experience under her belt, Sara has become somewhat of an expert in the fashion blogging spectrum. Like her fashion aesthetic Sara remains timeless, thus making her one to watch year after year.
Often referred to as the quintessential girl next door, Nadia Fairfax is the modest fashionista who is all about keeping it 100% authentic. In an article with estliving.com the former gymnast talks candidly about her love of fashion. “I’ve always wanted to differentiate myself from everyone else and I guess that’s what defines my personal style”. From PR powerhouse for Aje to the launch of her personal project The Fairfax Journal, Nadia always seems to view the fashion world from a refreshing perspective. Inspiring her 187k Followers on Instagram daily with her modern style and charismatic influence.
All hail the queen of Australian media! Kate Waterhouse is a successful fashion and lifestyle blogger, a talented journalist and infinite media personality. She has a strong social presence with 158k Followers on Instagram as well as a website katewaterhouse.com which has become the ‘go-to fashion destination in Australia’. Her website showcases the latest fashion and beauty trends as well as featuring candid celebrity interviews. Her experience with publications such as Vogue, The Australian Women’s Weekly and The Sun-Herald have made her one of the most influential Australian fashion journalists of the last decade.
Super-cool fashion Trailblazer Margaret Zhang is a talented and incredibly highly sought-after photographer, stylist, writer and creative director. And guess what, she is only 25! The Australian born entrepreneur is #Bosslady goals all the way with an impressive 1m Followers on Instagram. Her attention to detail, creative edge and outrageously pungent personal style makes her a fashion icon of the future. Zhang’s ability to foresee and forecast unique fashion trends with a graceful ease is probably what’s most appealing about her.
Nikki Phillips is a New Zealand model, blogger and television host and since moving to Australia has gained a strong presence in the local fashion scene. Her chic street style is loved by many, especially her 74.6k Followers on Instagram. Nikki Phillips’ fashion blog focuses mainly on fashion related events, such as red carpet arrivals, fashion styling and lifestyle. As a regular guest at MBFWA her blog guarantees all the up-to-date fashion content we need to feed our soul. In conjunction with her successful blog, Nikki also hosts a range of style programs for well-known brands such as Westfield and Myer.