blue spring summer runway 2017
Image Source: Fashionisers

Temperatures have risen and so too has our colour crush on our favourite Summer hue trend – Blue!

There is something about a classic blue that instantly screams Summer. Whether that’s because it’s the colour of the ocean or it’s just cooling to look at, we are so loving the blue trend and are excited about incorporating it into our Summer wardrobe!

The best thing about this colour trend is that it can be worn by absolutely anyone. The blue spectrum covers a lot of shades and tones and stretches from deep, elegant navy blue to the modern denim blue as seen on models at the Emporio Armani Spring/Summer 2017 Collection. Perfect for any skin tone and personal style taste!

Being in a blue mood is no longer a bad thing! We guarantee once you slide into this cool shade you’ll be revisiting seaside vacations long after Summer ends!

How To Wear This Season’s Colour Crush

Everyday Blue

Sandro - Remind Dress Navy - FrontClaudie Peirlot - Royce Party Dress - FrontZimmermann - Sky Winsome Tea Dress - Front

An easy colour to incorporate into your day wear, opting for a blue day dress is instantly refreshing and chic. A lot of people seem to associate navy and jewel tone blues with formal wear, but opting for a mini dress in a cute shift style like this navy Remind Dress by Parisian label Sandro is both elegant and daytime friendly.

Styling your daytime blue outfit is as simple as accessorising with nude heels and a matching nude purse or handbag. Keep jewellery simple with a pair of simple pearl stud earrings. Very Audrey Hepburn!

Formal Blue

Grace & Blaze - Navy Short Sleeve Sequin Gown - FrontGrace & Hart - Heart Beat Gown - Royale - FrontBronx & Banco - Tulip Dress - Navy - Front

Wearing royal blue to a formal event is a fashion-forward and modern twist on the traditional black. Out of the ordinary invitations and formal get-together’s may call for something special. Blue formal gowns look so classy and understated, and are a lot more forgiving than its black counterpart.

From figure-hugging silhouettes to sequin gowns like this Grace and Blaze Navy Short Sleeve Sequin Gown, choosing a blue formal gown comes down to selecting which shade of blue you are most comfortable with.

Our pick is a stunning azure blue found on this stunning guipure lace Heart Beat Gown by Grace & Hart. A mid-tone blue looks great on all skin-tones, while a navy blue looks particularly fab on fairer skin and jewel-tones make darker skin tones slay! To finish a formal blue look, opt for a gold clutch and accessories for a glamorous contrast.

A Touch Of Blue

Morgan & Taylor - Lavina Fascinator - Navy - FrontOlga Berg - Cady Oversized Matt Pod - NavyAdorne - Stone Teardrop Flower Cut-Out Metal Cuff - Front

This Summer’s blue trend isn’t just reserved for your clothes! Try incorporating this elegant colour into your accessories for a refreshing touch to your outfit. Add a hint of navy blue in the form of a clutch or an on-trend headband such as this Morgan and Taylor navy blue floral headpiece with a white party dress or pantsuit for a contemporary statement piece.

For a casual bohemian edge, add a teardrop stone turquoise blue metal cuff to your weekend outfit for a subtle yet classic way to incorporate the blue trend.

Why The Blue Face?

summer blue trend makeup

Image Source: Fashionisers

I remember my first piece of makeup I ever tried. An icy blue pigmented eyeshadow out of my mums makeup bag. The blue lid trend was super popular in the 80’s but this was the 90’s and I barely could write my own name let alone expertly apply blue eyeshadow onto my eyelids. Nevertheless, the trend has had a revival this past year with major fashion shows and trendsetters alike all delving into the blue makeup trend.

Kylie Jenner sported blue lipstick (and blue hair!) which began a trend of bold and bright lip colours and blue being a makeup colour essential. The trick to embracing this trend without coming off looking like a clown caked in face paint is to keep it subtle. A navy blue eyeliner drawn along the lower lashline can make a gorgeous contrast to a bronze eye; especially if you have blue eyes. This will make eyes appear larger and brighter. Try using a navy blue pencil liner (Clinique High Impact Blackened Blue Kajal Eyeliner $27.20) and closely line the bottom lash line as you would with a black pencil.

Tie in the look by using a warm bronze or toffee brown eyeshadow on the lid and bronzer on the cheeks for a modern take on the blue eye trend.


The blue hue trend can be easily incorporated into your everyday wardrobe and makeup routine for a new and refreshing look. In many ways blue is far more easier and accessible to wear than black, as it adds a little more warmth but still has that elegant appeal.


Explore our collection of blue dresses to rent and get on board our colour crush trend!

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